Rebranding from AOD Software to MatrixCare

The use of generic clip art, unbalanced bodies of text, spacing, and many other design sins, didn't help to provide a professional image to the AOD brand; Answers™, the main product of the company was hardly identified.
A total lack of branding.

New design

Along with the marketing department, we created an updated look and feel; we communicated the message on a more professional manner, including a more visually appealing style and layout.

Comparison

Better balanced layout, customized icon system and also a more protagonic status for the product name.

Comparison

The use of the new icon system and also the use of "heroes" (in this case the nurse) were very well accepted and it became the guideline to follow on the rest of the visual branding for the company.

Website

The new style was adapted in the website, internal communications, promos, ads, and all other types of marketing materials.

Global solution

The success of our presence in tradeshows and the industry channels was so llamative that AOD started calling the attention of major companies.

Proven results

The successful implementation of a professional branding reached its maximum point when MatrixCare, the industry leader, acquired AOD Software in 2018. The best recognition for me? MatrixCare made an immediate and specific request of having me working on a total rebranding for the company. BRANDING MATTERS.

MatrixCare New logo

A bolder, modern and solid new representation of the brand provides a stronger and more dynamic presence of the company in the market

MatrixCare marketing materials

Some examples of the new visual branding in several applications

Email Headers

Some examples of the new visual branding in several applications

MatrixCare product sheets

Some examples of the new visual branding in several applications